Chances are that the prospects of digital marketing jobs are on the higher end, given that demand for online presence is still on the rise. Now may be a great time to consider getting into digital marketing, since most of the work can be done from home.
There are benefits and drawbacks of working as a freelancer, the same as any other position. To help you decide if freelancing is the right for you, continue reading for a breakdown of the pros and cons.
Benefits of Working as a Digital Marketing Freelancer
There is a good reason why freelancing has been on the rise over recent years. Made up of diverse channels within the field, digital marketing is a broad sector. Depending on your interests, you can start by exploring different areas as a freelancer.
The digital marketing world has a niche for you, whether you specialize in content creation, search engine optimization, brand management, advertising or a mash-up of any other these. The many career paths offered by digital marketing make it quite appealing, and freelancing in itself comes with numerous advantages. Some of the main advantages are covered below.
Flexible and Independent Work Schedule
Freelance work gives you a lot of independence; you can pick and choose what to work on, where to work and when to work. In terms of flexibility, freelancing offers a lot of wiggle room in scheduling, working hours and the projects you direct your attention to. Freelancing can give you a great deal of professional flexibility, if you have another job, have children or are in school.
You can work on all sorts of projects from different clients when working as a freelance digital marketer. In addition to exposing you to clients and customers in a variety of sectors, setting off on your own also gives you the chance to try out different types of industries and niches.
London recruitment agencies can help you with finding and selecting better projects, if you’re based in London, and make the hiring process exciting. When it comes to workload, freelancers also have the opportunity to set their own pace.
Drawbacks of Working as a Digital Marketing Freelancer
Even with the huge draw of the professional variety, flexibility and independence, and being your own boss, working as a digital marketer still comes with a variety of drawbacks as well.
No In-person Professional Interaction
Some people may miss the companionship that comes with working with others face to face, even though some individuals enjoy working alone from their preferred location. The lack of in-person interaction is one of the main drawbacks of this line of work; even though video conferencing platforms connect people live online and digital marketing can be conducted virtually.
You are Always Hustling
You get a lot of predictability with regard to where you work from, who you work for and when you work, when you have a normal 9 to 5 job. This reliability can provide security, even though it can also feel a bit confining to others.
You need to make sure that the money keeps coming in, by hustling continuously, when you are the boss. It can be worrying to wonder when you will earn more money, even if you can build a diverse portfolio by moving from one client to the next or one project to the next. Given this state of constant hustling, many freelance digital marketers feel like they can never feel secure or relaxed.
There is stiff competition in the field of freelancing. To show that they have what it takes to deliver on the job, freelancers often have to work even harder. It can be challenging to prove yourself on a continuous basis. It can take a lot of time and money to build your experience when working on your own, instead of being part of an agency or team.